Offpage optimization tools are used to improve the search engine and user perception of your website. They can include things like link building, mentions of your brand, and shares of your content.
Using these tools can help you rank better for your keywords and get more traffic. Read on to learn more about some of the most common free SEO tools.
Constant Contact Integrations
If you’re looking to increase your email list, Constant Contact is a great tool for getting new subscribers. It offers features such as email templates, marketing automation, SMS, and landing page tools.
Constant Contact also offers a huge library of pre-built emails for almost any kind of campaign and business niche you can think of, making it easier to build email campaigns that look good and stand out from the competition. In addition, Constant Contact offers segmentation based on open rates and clicks, making it easier to target your most engaged contacts for more effective campaigns.
While Constant Contact’s automation features are not as robust as those of its competitors, it’s a good option for sending automated emails and triggering workflows based on sign up forms. The out-of-box triggers in Constant Contact are limited to three entry points, so it’s important to use the events API to get complex workflow triggers.
The Formstack Forms Constant Contact integration is one of the easiest ways to collect new leads and update existing contacts from your website or online store. With this integration, you can quickly create email address and list fields on your forms and map them to your Constant Contact account. You can then collect new email subscribers and automatically update your lists with real time data syncing.
Keyword Difficulty Tools
Organic search is a major focus for most marketers, as getting to the top of Google’s results is essential for driving traffic to your website. However, ranking high for some keywords is much more difficult than others.
Keyword difficulty is one of the most important factors to consider when deciding which keywords to target and which to avoid. It helps you determine which terms will be easier to rank for and which will require more effort, allowing you to allocate your time and resources accordingly.
There are several tools and platforms available today that provide metrics for evaluating SEO keyword difficulty. Some of the top options include SEMrush, Moz, and Ahrefs.
Each vendor weighs different inputs when calculating keyword difficulty, including the number of backlinks and on-page SEO. They calculate KD on a logarithmic scale from 1-100, with higher scores reflecting harder SEO competition.
The metric also uses color-coded circle icons to indicate the difficulty level. Green indicates very easy, yellow/orange is medium to hard, and red represents really tough seo tools group buy competition.
When it comes to determining which keywords to target, a good rule of thumb is to stick to those with low difficulty scores. That way, you’ll be able to rank for these terms faster.
Ghost is a blogging platform that offers a good balance of being free and easy to use, yet having lots of modern technology to make sure your readers enjoy the reading experience. It also has out-of-the-box capabilities for monetization and reader revenue, which makes it a popular choice among small publishers.
There are many different themes that can be used with Ghost, and some of them offer a lot more functionality than others. Most themes are fairly simple to customize, and the look of a site can be tailored without much code at all.
One of the most useful themes is Mindspun, which allows you to customize any aspect of your website’s appearance from the Ghost admin page. You can customize the homepage, hero content, navigation, and more with just a few clicks of your mouse.
Another great theme is Uno Zen, which is a very minimalist approach to Ghost. It features a full-width home page where you can showcase your portfolio photo, some social media icons, and some navigation items like Posts.
This Ghost theme is a great fit for developers who want to share their work and insights with the world. It has a clean and minimal design that is in tune with any mobile device.